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Is Self-Sufficiency for Womens Collegiate Athletics a Hoop Dream?: Willingness to Pay for Mens and Womens Basketball Tickets

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Author Info

  • Rosas, Juan (Francisco)
  • Orazem, Peter

Abstract

Universities spend almost $2 billion subsidizing their collegiate sports programs.� Even the most popular women’s sport, basketball, fails to break even. An application of Becker’s theory of customer discrimination is used to calculate the relative preference for men’s basketball for both men and women. Median willingness to pay for men’s basketball relative to women’s basketball is 180% greater for men and 37% greater for women.� Pricing each sport at its revenue maximizing price, revenues from women’s basketball are only 43% of that for men, even at a school with historically strong demand for women’s sports.

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File URL: http://www.econ.iastate.edu/sites/default/files/publications/papers/p13822-2011-05-26.pdf
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Bibliographic Info

Paper provided by Iowa State University, Department of Economics in its series Staff General Research Papers with number 33822.

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Date of creation: 25 May 2011
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Publication status: Forthcoming in Journal of Sports Economics
Handle: RePEc:isu:genres:33822

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Postal: Iowa State University, Dept. of Economics, 260 Heady Hall, Ames, IA 50011-1070
Phone: +1 515.294.6741
Fax: +1 515.294.0221
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Web page: http://www.econ.iastate.edu
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Related research

Keywords: Basketball; Becker; reservation price; revenue; customer discrimination; cross marketing; NCAA;

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  1. DiNardo, John & Tobias, Justin, 2001. "Nonparametric Density and Regression Estimation," Staff General Research Papers 12020, Iowa State University, Department of Economics.
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