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Tuketicilerin Satin Alma Davranisinda Cevre Bilincinin Etkileri

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  • Burcu Aracioglu

    ()
    (Ege Universitesi, Iktisadi ve Idari Bilimler Fakultesi, Isletme Bolumu)

  • Rezan Tatlidil

    ()
    (Ege Universitesi, Iktisadi ve Idari Bilimler Fakultesi, Isletme Bolumu)

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    Abstract

    Tuketicilerin, sanayilesme surecini izleyen donemlerde goz ardi edilen ancak ozellikle son on yil icinde etkileri oldukca artan cevre kirliligine yonelik olarak, duyarliliklarinin arttigi gorulmektedir. Tuketiciler ellerindeki satin alma gucuyle isletmelerin sorumluluklarinin farkina varmalarini ve cevreyi koruyacak uygulamalara yonelmelerini de saglamaktadirlar. Tuketicilerin bilinc duzeyinde meydana gelen artis ve buna bagli olarak cevreye zarar vermeyen urunlere yonelmeleri ve satin alma davranislarinda cevre bilincinin daha da etkili olmasiyla birlikte, isletmelerin de “yesil isletmecilik”, “cevreci pazarlama” gibi kavramlarla tanimlanabilen faaliyetlere yoneldikleri gorulmektedir. Bu kapsamda calismada oncelikle tuketicilerin cevre bilinc duzeyleri irdelenecek, daha sonra ise cevre bilincinin satin alma davranisina etkileri degerlendirilmeye calisilacaktir.

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    Bibliographic Info

    Article provided by Ege University Faculty of Economics and Administrative Sciences in its journal Ege Academic Review.

    Volume (Year): 9 (2009)
    Issue (Month): 2 ()
    Pages: 435-461

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    Handle: RePEc:ege:journl:v:9:y:2009:i:2:p:435-461

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    Web page: http://iibf.ege.edu.tr/ENG/
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    Related research

    Keywords: Tuketici Satin Alma Davranisi; Cevre Bilinci; Cevreci Tuketici;

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