Competition Policy Implications of Electronic Business-to-Business Marketplaces: Issues for Marketers
AbstractElectronic marketplaces (e-marketplaces) allow networks of buyers and sellers to conduct business online and to exchange information more efficiently using Internet technology. Despite the benefits that e-marketplaces potentially afford firms, concerns have been raised that these markets may damage competition. This study considers the antitrust or competition legislation related to e-marketplaces and examines the possible competition concerns they raise. Potentially anticompetitive features of e-marketplaces are examined and guidance for firm conduct when creating or participating in an e-marketplace is offered.
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Bibliographic InfoPaper provided by Centre for Competition Policy, University of East Anglia in its series Working Papers with number 07-15.
Length: 34 pages
Date of creation: Jun 2007
Date of revision:
Electronic marketplaces; antitrust; policy;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- K21 - Law and Economics - - Regulation and Business Law - - - Antitrust Law
- L42 - Industrial Organization - - Antitrust Issues and Policies - - - Vertical Restraints; Resale Price Maintenance; Quantity Discounts
This paper has been announced in the following NEP Reports:
- NEP-ALL-2007-09-09 (All new papers)
- NEP-COM-2007-09-09 (Industrial Competition)
- NEP-ICT-2007-09-09 (Information & Communication Technologies)
- NEP-MIC-2007-09-09 (Microeconomics)
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