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Competition Policy Implications of Electronic Business-to-Business Marketplaces: Issues for Marketers

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Author Info
Andrew Pressey () (Norwich Business School and Centre for Competition Policy, University of East Anglia)
John K. Ashton (Centre for Competition Policy, University of East Anglia)

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Abstract

Electronic marketplaces (e-marketplaces) allow networks of buyers and sellers to conduct business online and to exchange information more efficiently using Internet technology. Despite the benefits that e-marketplaces potentially afford firms, concerns have been raised that these markets may damage competition. This study considers the antitrust or competition legislation related to e-marketplaces and examines the possible competition concerns they raise. Potentially anticompetitive features of e-marketplaces are examined and guidance for firm conduct when creating or participating in an e-marketplace is offered.

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Publisher Info
Paper provided by Centre for Competition Policy, University of East Anglia in its series Working Papers with number 07-15.

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Length: 34 pages
Date of creation: Jun 2007
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Handle: RePEc:ccp:wpaper:wp07-15

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Related research
Keywords: Electronic marketplaces; antitrust; policy;

Find related papers by JEL classification:
M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
K21 - Law and Economics - - Regulation and Business Law - - - Antitrust Law
L42 - Industrial Organization - - Antitrust Issues and Policies - - - Vertical Restraints; Resale Price Maintenance; Quantity Discounts

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This page was last updated on 2009-11-26.

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