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Competition Policy Implications of Electronic Business-to-Business Marketplaces: Issues for Marketers

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Author Info

  • Andrew Pressey

    ()
    (Norwich Business School and Centre for Competition Policy, University of East Anglia)

  • John K. Ashton

    (Centre for Competition Policy, University of East Anglia)

Abstract

Electronic marketplaces (e-marketplaces) allow networks of buyers and sellers to conduct business online and to exchange information more efficiently using Internet technology. Despite the benefits that e-marketplaces potentially afford firms, concerns have been raised that these markets may damage competition. This study considers the antitrust or competition legislation related to e-marketplaces and examines the possible competition concerns they raise. Potentially anticompetitive features of e-marketplaces are examined and guidance for firm conduct when creating or participating in an e-marketplace is offered.

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File URL: http://www.ccp.uea.ac.uk/publicfiles/workingpapers/CCP07-15.pdf
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Bibliographic Info

Paper provided by Centre for Competition Policy, University of East Anglia in its series Working Papers with number 07-15.

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Length: 34 pages
Date of creation: Jun 2007
Date of revision:
Handle: RePEc:ccp:wpaper:wp07-15

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Keywords: Electronic marketplaces; antitrust; policy;

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