Advanced Search
MyIDEAS: Login

The Regulatory Perception of the Marketing Function: an Interpretation of UK Competition Authority Investigations 1950-2005

Contents:

Author Info

  • John K. Ashton

    ()
    (Centre for Competition Policy, University of East Anglia)

  • Andrew Pressey

    ()
    (Norwich Business School, University of East Anglia)

Abstract

This paper explores and quantifies the link between marketing and rulings on competition or antitrust law made by UK competition or antitrust authorities. This examination is timely due to both the changing form and increasing severity of competition law in the UK and the strong associations identified between marketing and antitrust law in the US literature. Through a comprehensive examination of past UK competition rulings from 1950-2005, the frequency and content of the principal forms of uncompetitive behaviour during the last half century are recorded. A high proportion of competition law violations are associated with the marketing function. UK competition authorities have viewed specific marketing practices and, more generally, the direction, scope and scale of marketing activity to be causes for concern. We conclude that marketers need to develop a greater awareness of competition law and contribute more to the ongoing discussion as to the present and future form of competition policy.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://www.ccp.uea.ac.uk/publicfiles/workingpapers/CCP07-1.pdf
Download Restriction: no

Bibliographic Info

Paper provided by Centre for Competition Policy, University of East Anglia in its series Working Papers with number 07-1.

as in new window
Length: 41 pages
Date of creation: Jan 2007
Date of revision:
Handle: RePEc:ccp:wpaper:wp07-01

Contact details of provider:
Postal: Norwich, NR4 7TJ
Phone: +44(0)1603 593715
Fax: +44(0)1603 591622
Email:
Web page: http://www.ccp.uea.ac.uk
More information through EDIRC

Related research

Keywords: Marketing; marketing practices; competition law; antitrust law; anticompetitive behaviour;

Find related papers by JEL classification:

This paper has been announced in the following NEP Reports:

References

No references listed on IDEAS
You can help add them by filling out this form.

Citations

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:ccp:wpaper:wp07-01. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Cheryl Whittkaer) The email address of this maintainer does not seem to be valid anymore. Please ask Cheryl Whittkaer to update the entry or send us the correct address.

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.