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Expanding opportunities for online shoppers with disabilities

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  • Childers, Terry L.
  • Kaufman-Scarborough, Carol

Abstract

The Internet promises many opportunities for consumers who shop online. While prior studies identify problems with online access for persons with disabilities, research has not examined whether consumers with disabilities shop online similarly to persons who are not disabled. The study attempts to fill this gap in two unique ways. First, this paper specifically considers the frequency of online shopping, the amount spent, and reasons for shopping online among both disabled and non-disabled persons. In addition, the study groups persons with disabilities into six major categories according to disability type rather than aggregating into one general category. Telephone surveys of 1053 persons reveal both differences and similarities that suggest opportunities for improving online access and developing a richer understanding of the online shopping motivations and needs of persons with disabilities.

Suggested Citation

  • Childers, Terry L. & Kaufman-Scarborough, Carol, 2009. "Expanding opportunities for online shoppers with disabilities," Journal of Business Research, Elsevier, vol. 62(5), pages 572-578, May.
    • Handle: RePEc:eee:jbrese:v:62:y:2009:i:5:p:572-578
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    References listed on IDEAS

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    1. Babin, Barry J & Darden, William R & Griffin, Mitch, 1994. "Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 644-656, March.
    2. J. Yannis Bakos, 1997. "Reducing Buyer Search Costs: Implications for Electronic Marketplaces," Management Science, INFORMS, vol. 43(12), pages 1676-1692, December.
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    Cited by:

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    2. Theofilos Kempapidis & Nikki Heinze & Asharee K. Green & Renata S. M. Gomes, 2024. "Accessibility, Functioning, and Activities of Daily Living with Visual Impairment amongst Adults from Minority Ethnic Communities in the UK," Disabilities, MDPI, vol. 4(1), pages 1-20, February.
    3. Russell Davidson, 2007. "Bootstrapping econometric models (in Russian)," Quantile, Quantile, issue 3, pages 13-36, September.
    4. Dennis, Charles & Alamanos, Eleftherios & Papagiannidis, Savvas & Bourlakis, Michael, 2016. "Does social exclusion influence multiple channel use? The interconnections with community, happiness, and well-being," Journal of Business Research, Elsevier, vol. 69(3), pages 1061-1070.
    5. Beudaert, Anthony & Özçağlar-Toulouse, Nil & Türe, Meltem, 2016. "Becoming sensory disabled: Exploring self-transformation through rites of passage," Journal of Business Research, Elsevier, vol. 69(1), pages 57-64.
    6. Alex H. Cohen & Jorge E. Fresneda & Rolph E. Anderson, 2020. "What retailers need to understand about website inaccessibility and disabled consumers: Challenges and opportunities," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(3), pages 854-889, September.

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