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Becoming sensory disabled: Exploring self-transformation through rites of passage

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  • Beudaert, Anthony
  • Özçağlar-Toulouse, Nil
  • Türe, Meltem

Abstract

Based on Van Gennep's framework of rites of passage, this research examines the self-transformation process of consumers who acquire a sensory disability. The analysis of 15 in-depth interviews reveals a complex three-stage process. With the onset of disability, individuals experience a forced withdrawal from their consumption activities. This withdrawal gives way to liminality of undetermined duration, nurtured by consumers' memories of the past, sufferings in the present, and fears of the future. Consumers achieve self-transformation by attributing new meanings to their consumption. These results have two contributions: (1) the liminal phase of the rite of passage has a multitemporal structure that might inhibit the formation of a new self and (2) redefining the boundaries of normalcy helps consumers achieve self-transformation.

Suggested Citation

  • Beudaert, Anthony & Özçağlar-Toulouse, Nil & Türe, Meltem, 2016. "Becoming sensory disabled: Exploring self-transformation through rites of passage," Journal of Business Research, Elsevier, vol. 69(1), pages 57-64.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:1:p:57-64
    DOI: 10.1016/j.jbusres.2015.07.020
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    References listed on IDEAS

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    2. Matson-Barkat, Sheila & Puncheva-Michelotti, Petya & Koetz, Clara & Hennekam, Sophie, 2022. "Destigmatisation through social sharing of emotions and empowerment: The case of disabled athletes and consumers of disability sports," Journal of Business Research, Elsevier, vol. 149(C), pages 77-84.
    3. Erz, Antonia & Heeris Christensen, Anna-Bertha, 2018. "Transforming Consumers Into Brands: Tracing Transformation Processes of the Practice of Blogging," Journal of Interactive Marketing, Elsevier, vol. 43(C), pages 69-82.

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