An Empirical Study of Consumer Behavior in the Cuban Mobile Phone Market
AbstractThe adoption of mobile phones in most countries has been exceptionally rapid over the last three decades. In response to this new wave in technology, Cuban government under Raul Castro has made it clear that he will be reducing the size of Cuban state expenditure in favor of private participation in the economy, the genuine liberalization of Cuba’s telecom sector is expected to be hampered quickly over the coming years. This exploratory study therefore attempts to examine consumer behavior in new mobile phone markets. The study surveyed 315 Cuban consumers to identify their motives for purchasing new mobile phones on one hand, and factors affecting operator choice on the other. The results indicate that price and properties were the most influential factors affecting the purchase of a new mobile phone whereas price, availability and friends’ operator were regarded as the most important in the choice of the mobile phone operator.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Ovidius University of Constantza, Faculty of Economic Sciences in its journal Ovidius University Annals, Economic Sciences Series.
Volume (Year): XIII (2013)
Issue (Month): 1 (May)
Contact details of provider:
Web page: http://www.univ-ovidius.ro/facultatea-de-stiinte-economice
More information through EDIRC
consumer behavior; mobile phone; market.;
Find related papers by JEL classification:
- G14 - Financial Economics - - General Financial Markets - - - Information and Market Efficiency; Event Studies; Insider Trading
- L17 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Open Source Products and Markets
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Jeflea Victor).
If references are entirely missing, you can add them using this form.