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Mixing Social Into Social Media: On-Line Networking Is Transforming The Way Of Business All Over The Globe

Author

Listed:
  • Adriana Manolica

    (Alexandru Ioan Cuza University of Iasi)

Abstract

In last three years, we are witnessing an explosion on social media scene: more and more actors, spectacular growth. So, the social media phenomena cannot be ignored and it is global. Now, in 2011, Facebook is bigger than ever - the most visited site on the Internet. The popularity of social networks like Facebook, Twitter and YouTube, together with the growth of social technologies like blogs and wikis, presents a huge opportunity for marketers. This paper aims to present some facts about social-media users and about its incidence in Romania.

Suggested Citation

  • Adriana Manolica, 2011. "Mixing Social Into Social Media: On-Line Networking Is Transforming The Way Of Business All Over The Globe," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 3(3), pages 404-414, September.
    • Handle: RePEc:jes:wpaper:y:2011:v:3:i:3:p:404-414
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    More about this item

    Keywords

    social-media; network Romania;

    JEL classification:

    • J11 - Labor and Demographic Economics - - Demographic Economics - - - Demographic Trends, Macroeconomic Effects, and Forecasts
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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