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Green Purchase Intention: An Investigation from Vietnamese Young Consumers

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  • Ho, Thi Thu
  • Huynh, Cong Minh

Abstract

The present study attempts to examine the impacts of Environmental Concern (EC), Perceived Consumers Effectiveness (PCE), Attitude Toward Green Products (AGP), and Perceived Environmental Knowledge (PEK) on Green Purchase Intention (GPI) of the young people in provinces of Southeast Vietnam, including Binh Duong, Dong Nai, Long An, Tay Ninh, and Ho Chi Minh City. Results from a survey of 1,200 young respondents show that the AGP has the strongest impact on GPI, following by the PCE and the EC. However, the PEK has no significant impact on GPI. The findings provide empirical evidence for local governments and businesses to promote green consumption in the region.

Suggested Citation

  • Ho, Thi Thu & Huynh, Cong Minh, 2022. "Green Purchase Intention: An Investigation from Vietnamese Young Consumers," MPRA Paper 112355, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:112355
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    References listed on IDEAS

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    Cited by:

    1. Phan, The Vinh & Huynh, Cong Minh, 2023. "The Effect of Logistics Services Quality on Consumer Satisfaction in Fresh Food E-Commerce: Evidence from the South of Vietnam," MPRA Paper 117627, University Library of Munich, Germany, revised 14 Jun 2023.
    2. Huynh, Cong Minh & Vo, Long Kiet, 2023. "The Effects of Dynamic Capabilities on Operational Performance: An Empirical Study from Manufacturing Enterprises in Vietnam," MPRA Paper 119170, University Library of Munich, Germany.
    3. Nguyen, Minh Tuan & Huynh, Cong Minh, 2022. "The impact of employer branding on job application intention: Evidence from business undergraduates in Vietnam," MPRA Paper 112927, University Library of Munich, Germany.
    4. Dam, Duy Duc & Huynh, Cong Minh, 2022. "Factors Influencing Consumers’ Purchase Intention toward Accommodation via Lodging Websites: Evidence from Binh Duong Province of Vietnam," MPRA Paper 113517, University Library of Munich, Germany.

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    More about this item

    Keywords

    Attitude toward green products; Environmental concern; Green purchase intention; Perceived consumers effectiveness; Perceived environmental knowledge.;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q02 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Commodity Market
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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