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Using Virtual Assistants as Relationship Marketing Instruments

Author

Listed:
  • Dragos Florentin Mariciuc

    (“Alexandru Ioan Cuza†University of Iaşi, Faculty of Economics and Business Administration, Romania)

Abstract

For some years have appeared countless applications and web pages that seek to create a conversation with an end user through an artificial intelligence that reacts by answering questions either by text or by voice, as an average person does. We are talking about the so-called Chatbots, which have been acquiring great importance due to their different and practical applications in the real world as is the case of the interaction between large companies and their customers. This article aims to present an overview of what Chatbots are with their applications and background. Chatbots are tools that allow us to simulate a person talking to real people in real time, although it is not only characterized by responding with texts, it also does so with voice, and even with emojis, this facilitates that conversations remain as natural and organic as possible to offer a better experience to the user.

Suggested Citation

  • Dragos Florentin Mariciuc, 2022. "Using Virtual Assistants as Relationship Marketing Instruments," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 634-641, September.
    • Handle: RePEc:ovi:oviste:v:xxii:y:2022:i:1:p:634-641
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    More about this item

    Keywords

    chatbots; artificial intelligence; technology; satisfaction; loyalty;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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