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Post-pandemic Challenges and Evolutions for the Romanian E-Commerce Market

Author

Listed:
  • Adrian Serban Comanescu

    (“Ovidius†University of Constanta)

Abstract

The purpose of the present paper is to provide an in-depth analysis of Romanian e-commerce under the influence of Covid-19 and to highlight the positive evolution of the e-commerce phenomenon in Romania. Amid the Covid-19 pandemic, the Romanian e-commerce market has known an upward evolution, of progressive growth. This led to the situation where large numbers of well-established players that used to be present exclusively offline on the retail market have chosen to concentrate a significant amount of their resources in transferring their business online, but also to the emergence of new participants that have been mesmerized by the appeal of e-commerce, in general, and by the extremely good results of the Romanian e-commerce market, in particular. The fact that the prospects are good for the Romanian e-commerce market is an opinion unanimously shared by many local entrepreneurs and is also confirmed by the yearly increase in sales.

Suggested Citation

  • Adrian Serban Comanescu, 2021. "Post-pandemic Challenges and Evolutions for the Romanian E-Commerce Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 886-892, December.
    • Handle: RePEc:ovi:oviste:v:xxi:y:2021:i:2:p:886-892
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    More about this item

    Keywords

    e-commerce; marketing strategies; online business;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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