The Importance Of Finance And Banking Marketing In The Present Conditions
AbstractTaking into consideration the complexity and dynamics of economic and social life, in general, and especially actual environment which the economic entities and, particularly, the financial and economic crisis facing humanity, the role and the importance of marketing in the financial-banking activities is growing. This role is referring at: actual economic and social dynamism, providing financial and banking liquidity, managing financial and banking risk and customer operations. Responsible for the increased importance of the current banking and financial marketing are factors such as: significant increase in the services sector, in general, and banking one, in particular; complexity and dynamic of marketing environment, especially, the banking sector, increased competition regarding this area and, not least, the effects of the current crisis. In such a context, significant efforts are required towards the improvement of marketing activity, both macroeconomic and banking units in each part.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Universitatea Spiru Haret in its journal Annals of Spiru Haret University, Economic Series.
Volume (Year): 1 (2009)
Issue (Month): 1 ()
Contact details of provider:
Postal: no. 13 Street Ion Ghica, Quarter 3, Bucharest, Cod postal: 030045, tel: (004021) 455.1000; 314.00.75; 314.00.76, fax: (004021) 314.39.08, e-mail: email@example.com
Phone: (004021) 455.1000
Fax: (004021) 314.39.08
Web page: http://anale-economie.spiruharet.ro/en/
More information through EDIRC
banking marketing; financial and banking environment; the market mechanism; the banking market; banking operations; forced banking operations; baking liquidity; evaluation of banking risks; relations with the clients;
Find related papers by JEL classification:
- G20 - Financial Economics - - Financial Institutions and Services - - - General
- G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
You can help add them by filling out this form.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Aurelian A BONDREA) or (Constantin Mecu) The email address of this maintainer does not seem to be valid anymore. Please ask Constantin Mecu to update the entry or send us the correct address.
If references are entirely missing, you can add them using this form.