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The Specificity Of Personal Brand. Literature Review


Author Info

  • Corina AnaMaria IOAN

    (The Doctoral School of Economics and Business Administration,"Al.I. Cuza" University, Iasi, Romania)

  • Florin Alexandru LUCA

    ("Gheorghe Asachi" Technical University of Iasi)

  • Constantin SASU

    (Faculty of Economics and Business Administration,"Al.I. Cuza" University, Iasi, Romania)

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    Personal brand is a relatively new term in marketing, and share of interest occurs in relation to the two components: on the one hand the individual human being, and , on the other hand, marketing efforts on which each of us make to be "otherwise", to be choose by the clients. The personal brand concept means a type of marketing wich is overused more and more frequently in the last period. In this context it should be need to translate the strategies used by organiyational brands for the development, consolidation, development the brand on the individual level. The distinctiveness and, at the same time, the variables of each of personal brand resides in the features of economic, social, educational, financial, economic, political, religious or any other kind, different from individual to individual.

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    Bibliographic Info

    Article provided by Editorial Department, Fundația Română pentru Inteligența Afacerii in its journal Management Intercultural.

    Volume (Year): (2013)
    Issue (Month): 29 (October)
    Pages: 165-170

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    Handle: RePEc:cmj:interc:y:2013:i:29:ioan

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    Related research

    Keywords: Personal brand elements; identity of personal brand; brand types; personal brand comunication channel;

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