IDEAS home Printed from https://ideas.repec.org/a/cmj/interc/y2013i29ioan.html
   My bibliography  Save this article

The Specificity Of Personal Brand. Literature Review

Author

Listed:
  • Corina AnaMaria IOAN

    (The Doctoral School of Economics and Business Administration,"Al.I. Cuza" University, Iasi, Romania)

  • Florin Alexandru LUCA

    ("Gheorghe Asachi" Technical University of Iasi)

  • Constantin SASU

    (Faculty of Economics and Business Administration,"Al.I. Cuza" University, Iasi, Romania)

Abstract

Personal brand is a relatively new term in marketing, and share of interest occurs in relation to the two components: on the one hand the individual human being, and , on the other hand, marketing efforts on which each of us make to be "otherwise", to be choose by the clients. The personal brand concept means a type of marketing wich is overused more and more frequently in the last period. In this context it should be need to translate the strategies used by organiyational brands for the development, consolidation, development the brand on the individual level. The distinctiveness and, at the same time, the variables of each of personal brand resides in the features of economic, social, educational, financial, economic, political, religious or any other kind, different from individual to individual.

Suggested Citation

  • Corina AnaMaria IOAN & Florin Alexandru LUCA & Constantin SASU, 2013. "The Specificity Of Personal Brand. Literature Review," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 29, pages 165-170, October.
    • Handle: RePEc:cmj:interc:y:2013:i:29:ioan
    as

    Download full text from publisher

    File URL: http://seaopenresearch.eu/Journals/articles/MI_29_15.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ştefan MATEI, 2014. "Analysis Of Wine Sector: Developments And Prospects The World And In Europe," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 223-236, November.
    2. Alexandrina D. CRUCEANU & Izabella ŁĘCKA & Ionel MUNTELE, 2014. "The Health State Our Most Precious Asset? A Short Review," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 193-208, November.
    3. Stefan MATEI, 2014. "Analiza principalilor concurenti ai companiilor vini – viticole din zona de est a Romaniei," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 30, pages 132-137, April.
    4. Stefan MATEI, 2014. "Analiza mediului extern ce influenteaza activitatea companiilor viticole din zona Moldovei," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 30, pages 138-141, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ştefan MATEI, 2014. "The Promotional Mix In A Marketing-Oriented Winy Company," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 449-454, November.
    2. Ştefan MATEI, 2014. "Promotion Strategies In Wine Marketing," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 603-614, July.
    3. Ştefan MATEI, 2014. "Profiling The Wine Consumer Market: Case Studies On Usa And Romania," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 615-622, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Luca Florin Alexandru & Ioan Corina AnaMaria & Sasu Constantin, 2013. "Implementation and Development of the ”Employer Branding Management” Concept on the Romanian Labor Market in the Current Economic and Social Context," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 848-854, May.
    2. Ioan Corina AnaMaria & Luca Florin Alexandru & Sasu Constantin, 2013. "Social Networks – Challenge and Oportunity in the Development of Personal Brand Marketing Strategies in the Virtual Environment," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 800-805, May.
    3. Florin Alexandru LUCA & Corina Ana-Maria IOAN, 2010. "Individual Career In The Current Economic Crisis," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 385-390, November.

    More about this item

    Keywords

    Personal brand elements; identity of personal brand; brand types; personal brand comunication channel;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cmj:interc:y:2013:i:29:ioan. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Serghie Dan (email available below). General contact details of provider: https://seaopenresearch.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.