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Incidencia del nuevo consumidor turístico en la estrategia de marketing

Author

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  • Mediano Serrano, Lucía

Abstract

Este artículo trata sobre la evolución del mercado turístico español. Actualmente, las nuevas demandas y exigencias del consumidor turístico, así como la intensificación del nivel competitivo en el sector, tanto en el ámbito de las empresas como en el de los destinos, han contribuido al desarrollo de actuaciones de marketing encaminadas a lograr una posición más ventajosa en el mercado.

Suggested Citation

  • Mediano Serrano, Lucía, 2002. "Incidencia del nuevo consumidor turístico en la estrategia de marketing," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
    • Handle: RePEc:ehu:rdadme:10999
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    File URL: https://addi.ehu.es/handle/10810/10999
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    Cited by:

    1. Mª Genoveva Millán Vázquez de la Torre & Tomás López-Guzmán Guzmán & Eva Agudo Gutiérrez, 2006. "El turismo rural como agente económico: desarrollo y distribución de la renta en la zona de Priego de Córdoba," CIRIEC-España, revista de economía pública, social y cooperativa, CIRIEC-España, issue 55, pages 167-192, August.

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