Foreign Product Perceptions and Country of Origin Analysis across Black Sea:Studies on Azerbaijan, Bulgaria, Georgia, Russia and Turkey
AbstractThe research aims to join the limited knowledge about COO perceptions of Black Sea regional consumers with the examples of the selected countries. Studies on foreign product perceptions are still scarce about this region. In the consequences of radical reforms to adopt free market system, consumers are exposed to a large variations of imported products more than ever before. Lack of consumer experience of particular products and inadequate product information and their producers resulted in the perception of the product's country-of-origin (COO) as the most important cue to assess the quality. This study analyses approaches toward foreign products, country of origin effect and the ethnocentric behavior of consumers of the selected countries. The study is a literature review of related studies in Azerbaijan, Bulgaria, Georgia, Russia and Turkey.
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Bibliographic InfoArticle provided by International Black Sea University in its journal IBSU Scientific Journal.
Volume (Year): 1 (2006)
Issue (Month): 1 ()
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Postal: D. Agmashenebeli Kheivani 13th km, No 2, Tbilisi
Web page: http://www.ibsu.edu.ge/Icerik.aspx?ID=381&Page1=150&Page2=WELCOME
More information through EDIRC
Consumer Behavior; Country of Origin; Ethnocentrism; Developing Countries; International Marketing; BSEC; Azerbaijan; Bulgaria; Georgia; Russia; Turkey;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- M39 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Other
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