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Cultural diplomacy and its contribution to management of tourism destination image and identity

Author

Listed:
  • Papageorgiou, Panagiotis
  • Papagianni, Efthimia

Abstract

Cultural diplomacy has proved to be a strong mode of communication between nations and constitutes a mechanism of exposure and influence, that introduces the notion of mild power. It refers to the ability to “convince” through culture, communicating values and ideas for the accomplishment of ideological goals and functional targets. Also, it is closely connected to the formation of the identity of a country or a city as a tourist destination. Taking the city of Edessa, Greece, as a case study, this work aims to study cultural diplomacy in the present international relationships, as well as its contribution to the formation of the image/identity of the city, finally reaching some conclusions on the current situation. This particular city was chosen as a case study as it has a rich natural and cultural heritage. The documentation of the work is based on two axes. Firstly, the recording of the natural wealth, the material and immaterial cultural heritage of Edessa, as evidenced by the literature review. Secondly, in the primary survey conducted with a structured questionnaire, which included closed type questions and was distributed to active members of the Edessa population, in particular to citizens who members of cultural organizations are or are working in the field of culture.

Suggested Citation

  • Papageorgiou, Panagiotis & Papagianni, Efthimia, 2018. "Cultural diplomacy and its contribution to management of tourism destination image and identity," MPRA Paper 99031, University Library of Munich, Germany, revised 07 Feb 2020.
    • Handle: RePEc:pra:mprapa:99031
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    References listed on IDEAS

    as
    1. Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2016. "Destination branding and visitor brand loyalty: Evidence from mature tourism destinations in Greece," MPRA Paper 93897, University Library of Munich, Germany.
    2. Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2017. "Delegate satisfaction from conference service quality and its impact on future behavioural intentions," EconStor Conference Papers 215864, ZBW - Leibniz Information Centre for Economics.
    3. Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2016. "Destination branding and visitor loyalty: Evidence from mature tourism destinations in Greece," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 11(5), pages 102-120.
    4. Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2019. "Confidence and loyalty for agrotourism brands: The Lesvos paradigm," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 14(1), pages 151-166.
    5. Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2019. "Confidence and loyalty for agrotourism brands: The Lesvos paradigm," MPRA Paper 93898, University Library of Munich, Germany.
    6. Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2017. "Delegate satisfaction from conference service quality and its impact on future behavioural intentions," MPRA Paper 93933, University Library of Munich, Germany.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    cultural diplomacy; city branding; destination image; tourism development;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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