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Determinant factors in reputation of wines:analysis of wine production in Central Italy

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Author Info

  • Bailet, Isabelle
  • Diotallevi, Francesco
  • Marchini, Andrea

Abstract

Wine sector is just one of the most important drink sector in the modern market. In this global context, Europe and, in particular, Italy, play a critical role about demand and Supply. Traditional wine market is full, so it’s necessary to find new lever to have consumers fidelity over time, first between all, the quality information. The present work aim to estimate , through a regression analysis, several variables extremely important to determine the quality wine reputation in Italian consumers. The results have demonstrate the importance of some critics variable as wine characteristics and social-cultural aspects and, principally, the importance to take part on a DOC and DOCG. These results have a lot of important consequences in a strategic market chooses for companies.

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Bibliographic Info

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 40635.

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Date of creation: 2010
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Handle: RePEc:pra:mprapa:40635

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Keywords: wine-production conjoint analysis;

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  1. Pierre Fleckinger, 2007. "Collective Reputation and Market Structure: Regulating the Quality vs Quantity Trade-of," Working Papers hal-00243080, HAL.
  2. Marco Costanigro & Jill J. McCluskey & Christopher Goemans, 2010. "The Economics of Nested Names: Name Specificity, Reputations, and Price Premia," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 92(5), pages 1339-1350.
  3. Andersson, Fredrik, 2002. "Pooling reputations," International Journal of Industrial Organization, Elsevier, vol. 20(5), pages 715-730, May.
  4. Vescovi Tiziano & Gazzola Paola, 2007. "Immagine territoriale e identità globale. L'utilizzo del legame con il territorio nello sviluppo della marca," Micro & Macro Marketing, Società editrice il Mulino, issue 3, pages 321-338.
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