Determinant factors in reputation of wines:analysis of wine production in Central Italy
AbstractWine sector is just one of the most important drink sector in the modern market. In this global context, Europe and, in particular, Italy, play a critical role about demand and Supply. Traditional wine market is full, so it’s necessary to find new lever to have consumers fidelity over time, first between all, the quality information. The present work aim to estimate , through a regression analysis, several variables extremely important to determine the quality wine reputation in Italian consumers. The results have demonstrate the importance of some critics variable as wine characteristics and social-cultural aspects and, principally, the importance to take part on a DOC and DOCG. These results have a lot of important consequences in a strategic market chooses for companies.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 40635.
Date of creation: 2010
Date of revision:
wine-production conjoint analysis;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
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- Andersson, Fredrik, 2002. "Pooling reputations," International Journal of Industrial Organization, Elsevier, Elsevier, vol. 20(5), pages 715-730, May.
- Pierre Fleckinger, 2007. "Collective Reputation and Market Structure: Regulating the Quality vs Quantity Trade-of," Working Papers, HAL hal-00243080, HAL.
- Vescovi Tiziano & Gazzola Paola, 2007. "Immagine territoriale e identità globale. L'utilizzo del legame con il territorio nello sviluppo della marca," Micro & Macro Marketing, Società editrice il Mulino, Società editrice il Mulino, issue 3, pages 321-338.
- Marco Costanigro & Jill J. McCluskey & Christopher Goemans, 2010. "The Economics of Nested Names: Name Specificity, Reputations, and Price Premia," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, Agricultural and Applied Economics Association, vol. 92(5), pages 1339-1350.
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