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Power to the onlife consumer

In: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD

Author

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  • Wijnand Jongen

Abstract

Technology is developing at an unprecedented pace, and the rate at which consumers adopt new opportunities is just as fast. For the first time in history, businesses are having trouble keeping up with the new consumer behavior. Some examples: consumers have been ready and waiting for websites to automatically adapt to whichever device they happen to be using (PC, tablet, smartphone). And why on earth should we not benefit from a high-speed mobile 5G network for watching TV or Netflix endlessly, wherever we are? Why is my phone still unable to provide advanced options for augmented and virtual reality? Oh, and I would just love to have an advanced virtual personal assistant on my smartphone who can go beyond suggesting a good restaurant or scheduling an appointment for me…

Suggested Citation

  • Wijnand Jongen, 2018. "Power to the onlife consumer," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 7, pages 112-128, World Scientific Publishing Co. Pte. Ltd..
  • Handle: RePEc:wsi:wschap:9789813274556_0007
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    More about this item

    Keywords

    Online Shopping; Retail; Ecommerce; Digitization;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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