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The Approach Of Systems Thinking In Strategic Marketing Controlling

Author

Listed:
  • Gabriele Hildmann

    (Geschaftsführende Gesellschafterin KAIROS Gesellschaft fUr Unternehmensberatung mbH, Kronberg/Ts.)

  • Ulrich Vossebein

    (Technische Hochschule Mittelhessen (University of Applied Sciences))

Abstract

No abstract is available for this item.

Suggested Citation

  • Gabriele Hildmann & Ulrich Vossebein, 2015. "The Approach Of Systems Thinking In Strategic Marketing Controlling," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 11, pages 1159-1172.
    • Handle: RePEc:osi:journl:v:11:y:2015:p:1159-1172
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    File URL: http://www.efos.hr/repec/osi/journl/PDF/InterdisciplinaryManagementResearchXI/IMR11a85
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    More about this item

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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