Public marketing in supporting the tourist destinations
AbstractNational policies and public marketing of destinations should cover measures on broadening the supply of travel agencies, on intensifying promotion actions for the offered touristic product. In order to achieve this, it is necessary to choose modern means of promotion so that tourists remain informed on existing and available accommodation, accommodation rates, recreation and entertainment means, booking and payment methods. This paper aims to discuss about a suitable public marketing in the way of supporting the tourist destinations.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 25023.
Date of creation: 2009
Date of revision: 2010
Publication status: Published in HOTEL LINK, Journal for the Theory and Practice of Hotel Industry no.13-14, 2009/2010.volume(2010): pp. 376-382
tourism; tourist destinations; marketing; public marketing; tourism marketing; sustainable development; national policies;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- H50 - Public Economics - - National Government Expenditures and Related Policies - - - General
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