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Analysis of Selected Aspects of the Marketing Research Market in Practice (The Czech Republic)
[Trh marketingového výzkumu v praxi (v České republice). Analýza vybraných aspektů]

Author

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  • Libuše Laschoberová

Abstract

This article deals with some aspects of the marketing research market in practice. It presents the results of a primary research project conducted. The research project had three hypotheses (H1: Czech companies understand the significance and possibilities of marketing research and use it more than before; H2: Companies' requirements regarding quality of conducting of marketing research have been growing; H3: The share of international marketing research projects has been growing compared to national marketing research projects). All the hypotheses were confirmed. Detailed results are described in this article.

Suggested Citation

  • Libuše Laschoberová, 2010. "Analysis of Selected Aspects of the Marketing Research Market in Practice (The Czech Republic) [Trh marketingového výzkumu v praxi (v České republice). Analýza vybraných aspektů]," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2010(1), pages 34-59.
    • Handle: RePEc:prg:jnlaop:v:2010:y:2010:i:1:id:293:p:34-59
    DOI: 10.18267/j.aop.293
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    More about this item

    Keywords

    marketing research; application in practice; significance of marketing research; requirements; international projects; primary research;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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