Zaharia Razvan () (Bucharest University of Economics, Marketing Faculty) Rosca Mihai Ioan () (Bucharest University of Economics, Marketing Faculty) Anghel Laurentiu () (Bucharest University of Economics, Marketing Faculty)
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This paper is the result of some marketing researches about organizations informations needs. For identifying the needs of marketing informations of the organizations in the south region of the country, a series of qualitative research where made, totalizing two focus groups and 5 in-depth interviews. From the research were detained aspects about: present informations sources, needs of informations, and utility of a new portal with marketing information named INFOMARK and the trust in it.
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Volume (Year): 4 (2008) Issue (Month): 1 (May) Pages: 1274-1278 Download reference. The following formats are available: HTML
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Find related papers by JEL classification: D40 - Microeconomics - - Market Structure and Pricing - - - General M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing