In this paper, we examine the determinants for the success of reverse logistics (RL) programs. Based on a supplier-customer relationship framework, we argue that trust and relational commitment – two fundamental aspects of relational marketing – are essential in defining the performance of RL programs. Furthermore, we analyze the role of resources and their impact on the achievement of successful RL systems. Applying partial least squares (PLS) analysis, we test our contention using data of 158 Spanish firms in the automotive component manufacturers industry.
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Paper provided by European University Institute in its series Economics Working Papers with number
ECO2006/11.
Length: Date of creation: 2006 Date of revision: Handle: RePEc:eui:euiwps:eco2006/11
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Find related papers by JEL classification: M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
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