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Nora Lado


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Personal Details

First Name: Nora
Middle Name:
Last Name: Lado

RePEc Short-ID: pla217

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Working papers

  1. Nora Lado & Fabrizio Cesaroni & Alberto Maydeu Olivares & Han Chiang Ho, 2011. "Understanding the role of attitude components in co-branding: an application to high-tech, luxury co-branded products," Business Economics Working Papers id-11-01, Universidad Carlos III, Instituto sobre Desarrollo Empresarial "Carmen Vidal Ballester".
  2. Nora Lado & Lola C. Duque & Daniel Álvarez Bassi, 2010. "Current marketing practices and market orientation in the context of an emerging economy: the case of Uruguay," Business Economics Working Papers wb104207, Universidad Carlos III, Departamento de Economía de la Empresa.
  3. Nora Lado & Ester Martínez-Ros & Mercedes Martos-Partal, 2010. "Trends in packaging claims for new products: impacts on firm value," Business Economics Working Papers id-10-02, Universidad Carlos III, Instituto sobre Desarrollo Empresarial "Carmen Vidal Ballester".
  4. Nora Lado & Lola C. Duque & Daniel Alvarez Bassi, 2010. "Marketing practices and performance in a post-crisis scenario," Business Economics Working Papers id-10-05, Universidad Carlos III, Instituto sobre Desarrollo Empresarial "Carmen Vidal Ballester".
  5. José M. Labeaga & Mercedes Martos-Partal & Nora Lado, 2007. "Testing the Double Jeopardy Loyalty Effect Using Discrete Choice Models," Working Papers 2007-21, FEDEA.
  6. Ma José Álvarez Gil & Nora Lado & Pascual Berrone & F. Javier Husillos, 2006. "Environmental Practices and Relational Marketing in the Spanish Automotive Sector: Success Determinants for the Reverse Logistics Programs," Economics Working Papers ECO2006/11, European University Institute.
  7. Nora Lado & Anna Torres & Oscar Licandro, 2006. "Changes in the Importance of Bank Attributes Provoked by a Financial Crisis: A Dynamic Analysis of the Uruguayan Case," Economics Working Papers ECO2006/4, European University Institute.
  8. Maria Jose Alvarez Gil & Pascual Berrone & F. Javier Husillos & Nora Lado, 2005. "The Explanatory Power Of Trust And Commitment And Stakeholders’ Salience: Their Influence On The Reverse Logistics Programs Performance," Business Economics Working Papers wb050303, Universidad Carlos III, Departamento de Economía de la Empresa.
  9. Nora LADO & Omar LICANDRO & Francisco PÉREZ, 2004. "How Brand Names Affect the Price Setting of Carmakers Producing Twin Cars?," Economics Working Papers ECO2004/01, European University Institute.
  10. Nora Lado & Ester Martínez-Ros & Ana Valenzuela, 2001. "Explaining Export Regional Involvement Through Marketing Strategy: The Case Of Spanish Companies Exporting To Latin America," Business Economics Working Papers wb012609, Universidad Carlos III, Departamento de Economía de la Empresa.
  11. Clara Cardone-Riportella & Nora Lado-Cousté & Pilar Rivera-Torres, 2001. "Measurement And Effects Of Teaching Quality: An Empirical Model Applied To Masters Programs," Business Economics Working Papers wb013110, Universidad Carlos III, Departamento de Economía de la Empresa.


  1. Alvarez-Gil, M Jose & Berrone, Pascual & Husillos, F. Javier & Lado, Nora, 2007. "Reverse logistics, stakeholders' influence, organizational slack, and managers' posture," Journal of Business Research, Elsevier, vol. 60(5), pages 463-473, May.
  2. Nora Lado Coustr� & Miguel �ngel Mart�nez Mart�nez, 1997. "Market Orientation and Business Performance in the Spanish Insurance Sector," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan, vol. 22(4), pages 571-590, October.

NEP Fields

9 papers by this author were announced in NEP, and specifically in the following field reports (number of papers):
  1. NEP-BEC: Business Economics (2) 2005-02-20 2011-07-27
  2. NEP-COM: Industrial Competition (1) 2004-02-01
  3. NEP-DCM: Discrete Choice Models (1) 2007-08-08
  4. NEP-ENV: Environmental Economics (1) 2006-05-20
  5. NEP-FMK: Financial Markets (1) 2006-05-20
  6. NEP-IND: Industrial Organization (2) 2004-02-01 2004-02-15
  7. NEP-INO: Innovation (1) 2004-02-01
  8. NEP-LAM: Central & South America (1) 2006-05-20
  9. NEP-MKT: Marketing (4) 2006-05-20 2007-08-08 2010-10-30 2011-07-27. Author is listed


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