NEP-MKT-2007-08-08

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Report NEP-MKT-2007-08-08

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were anounced in this report:

José M. Labeaga & Mercedes Martos-Partal & Nora Lado, 2007. "Testing the Double Jeopardy Loyalty Effect Using Discrete Choice Models," Working Papers 2007-21, FEDEA. [Downloadable!]
Goossens, D.R. & Müller, R. & Spieksma, F.C.R., 2007. "Matrix bids in combinatorial auctions: expressiveness and micro-economic properties," Research Memoranda 016, Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization. [Downloadable!]
Anthony Dukes & Yunchuan Liu, 2007. "In-Store Media and Channel Management," CIE Discussion Papers 2007-06, University of Copenhagen. Department of Economics. Centre for Industrial Economics. [Downloadable!]
Ulrich Kaiser, 2007. "Do Media Consumers Really Dislike Advertising? An Empirical Assessment of a Popular Assumption in Economic Theory," CIE Discussion Papers 2007-08, University of Copenhagen. Department of Economics. Centre for Industrial Economics. [Downloadable!]
Shishikura, Manabu & Kasuga, Norihiro, 2007. "An Analysis on Market Structure of Broadcast Service – Issues on Optimal Level of Channel Variety –," MPRA Paper 4344, University Library of Munich, Germany. [Downloadable!]
Sahoo Debajani & Vyas Preeta H., 2007. "Loyalty Programme Applications in Indian Service Industry," IIMA Working Papers 2007-07-11, Indian Institute of Management Ahmedabad, Research and Publication Department. [Downloadable!]
Raghuram G. & Gangwar Rachna, 2007. "Marketing Strategies for Freight Traffic on Indian Railways - A Systems Perspective," IIMA Working Papers 2007-07-03, Indian Institute of Management Ahmedabad, Research and Publication Department. [Downloadable!]
Heng, Stefan & Meyer, Thomas & Stobbe, Antje, 2007. "Implications of Web 2.0 for financial institutions: Be a driver, not a passenger," MPRA Paper 4316, University Library of Munich, Germany, revised 31 Jul 2007. [Downloadable!]
Ulrich Kaiser, 2007. "When Pricing Below Marginal Cost Pays Off: Optimal Price Choice in a Media Market with Upfront Pricing," CIE Discussion Papers 2007-05, University of Copenhagen. Department of Economics. Centre for Industrial Economics. [Downloadable!]
Hans Gersbach & Armin Schmutzler, 2007. "Does Globalization Create Superstars?," Working Papers 0706, University of Zurich, Socioeconomic Institute. [Downloadable!]
Anderson, Steven & Friedman, Daniel & Milam, Garrett & Singh, Nirvikar, 2007. "Seller strategies on eBay: Does size matter?," MPRA Paper 4324, University Library of Munich, Germany. [Downloadable!]

This page was last updated on 2009-11-29.

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