IDEAS home Printed from https://ideas.repec.org/a/pal/gpprii/v22y1997i4p571-590.html
   My bibliography  Save this article

Market Orientation and Business Performance in the Spanish Insurance Sector

Author

Listed:
  • Nora Lado Coustré

    (Fundación Mapfre Estudios, Universidad Carlos III de Madrid (Spain))

  • Miguel Ángel Martínez Martínez

    (General Manager Fundación Mapfre Estudios, Universidad de Alcalá de Henares (Spain))

Abstract

Market Orientation (MO) has taken a central role in discussions about strategic management and marketing (Day, 1992). And yet despite its importance, MO has been the subject of few theoretical and empirical studies (Kohli and Jaworski, 1990). The empirical study reported in this paper focuses on the relationship between the degree of market orientation and the business performance of insurance companies in Spain. The results of the study indicate that there is empirical support for the existence of a positive and significant relationship between a company's economic performance and its degree of market orientation.As well as providing additional evidence, the results here reported constitute empirical support for, and an extension of, the concept of market orientation as given in the literature.

Suggested Citation

  • Nora Lado Coustré & Miguel Ángel Martínez Martínez, 1997. "Market Orientation and Business Performance in the Spanish Insurance Sector," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan;The Geneva Association, vol. 22(4), pages 571-590, October.
    • Handle: RePEc:pal:gpprii:v:22:y:1997:i:4:p:571-590
    as

    Download full text from publisher

    File URL: http://www.palgrave-journals.com/gpp/journal/v22/n4/pdf/gpp199740a.pdf
    File Function: Link to full text PDF
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: http://www.palgrave-journals.com/gpp/journal/v22/n4/full/gpp199740a.html
    File Function: Link to full text HTML
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:gpprii:v:22:y:1997:i:4:p:571-590. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave-journals.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.