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Music as a marketing tool to increase traffic and sales

Author

Listed:
  • Juraj Litomerický

    (University of Ss. Cyril and Methodius in Trnava, Trnava, Slovakia)

Abstract

The author, based on many years of his own experience and through a questionnaire survey, proposes the principles of selecting appropriate music as a marketing tool aimed at increasing footfall and sales in retail and service outlets, taking into account the nature of the outlet, client segments, allocation of operations and other facts. The author points out the frequently occurring mistakes and recommends solutions for selecting appropriate music to make the clients' stay in the outlets more pleasant and thus become a prerequisite for increasing their traffic and sales.

Suggested Citation

  • Juraj Litomerický, 2022. "Music as a marketing tool to increase traffic and sales," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 17(1), pages 20-28.
    • Handle: RePEc:cub:journm:v:17:y:2022:i:1:p:20-28
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    File URL: https://msijournal.com/hudba-ako-nastroj-na-zvysenie-navstevnosti-trzieb/
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    More about this item

    Keywords

    music production; customer; music perception; nature of operation; rhythm; survey; frequency of visits; customer satisfaction;
    All these keywords.

    JEL classification:

    • F19 - International Economics - - Trade - - - Other
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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