Particularities Of Life Insurance Purchasing Process
AbstractThe decision to buy a life insurance policy is in most of the cases a complex decision. The consumer faces many problems before the purchase and during the effective process and after the purchase.
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Bibliographic InfoArticle provided by Spiru Haret University, Faculty of Management Brasov in its journal Review of General Management.
Volume (Year): 12 (2010)
Issue (Month): 2 (October)
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Web page: http://www.spiruharet.ro/facultati/facultate.php?id=7
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life-insurance; insurance policy; situational factors; decision-making;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- G22 - Financial Economics - - Financial Institutions and Services - - - Insurance; Insurance Companies; Actuarial Studies
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