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Particularities Of Life Insurance Purchasing Process

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  • Nicoleta GRIDEANU

    ()
    ("Spiru Haret” University, Romania, Faculty of Management, Brasov)

  • Ilie-Mircea BARBU

    ()
    ("Spiru Haret" University,Faculty of Management, Brasov, Romania)

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    Abstract

    The decision to buy a life insurance policy is in most of the cases a complex decision. The consumer faces many problems before the purchase and during the effective process and after the purchase.

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    Bibliographic Info

    Article provided by Spiru Haret University, Faculty of Management Brasov in its journal Review of General Management.

    Volume (Year): 12 (2010)
    Issue (Month): 2 (October)
    Pages: 59-65

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    Handle: RePEc:fmb:journl:v:12:y:2010:i:2:p:59-65

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    Web page: http://www.spiruharet.ro/facultati/facultate.php?id=7
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    Related research

    Keywords: life-insurance; insurance policy; situational factors; decision-making;

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