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Buying Intentions Influenced by Various Determinants in Tourism

Author

Listed:
  • Alexandra VINEREAN

    (Lucian Blaga University of Sibiu)

Abstract

Marketing has acquired a central role in tourism because it helps organizations to create value in transactions with buyers. Thus, this important area of any business process is used to educate consumers, to add value to their experience in tourism, and to seek new ways to reward loyalty through innovative schemes (e.g., programs for frequent travelers). This paper presents the examination of the responses of 154 tourists in relation to their intention to purchase a travel package and the factors that are usually decisive in the decision making process regarding tourism services, factors that could also create the loyalty that any tourism enterprise can create through marketing.

Suggested Citation

  • Alexandra VINEREAN, 2014. "Buying Intentions Influenced by Various Determinants in Tourism," Expert Journal of Marketing, Sprint Investify, vol. 2(1), pages 53-59.
    • Handle: RePEc:exp:mkting:v:2:y:2014:i:1:p:53-59
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    Citations

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    Cited by:

    1. Chenini, Abderrahim & Touaiti, Mustapha, 2017. "Building Destination Loyalty Using Tourist Satisfaction and Destination Image: A Holistic Conceptual Framework," MPRA Paper 90639, University Library of Munich, Germany, revised 16 May 2018.

    More about this item

    Keywords

    purchase intention; consumer behavior determinants; customer loyalty; multiple linear regression;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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