The Expansion of Online Retailing as a Supplementary Shopping Channel for Customers
AbstractIn online retailing or electronic retailing (or e-retailing, electronic commerce, Internet retailing, e-commerce), retailers offer their products and services over the Internet. Merchandise is thus presented in Internet shops. Customers usually place their orders via electronic checkouts or they can use e-mail or traditional modes of communication (e.g. mail, phone and fax). While, in most cases, customers pay through traditional systems (e.g. credit card, purchasing on account), some Internet shops also offer electronic payment systems. In electronic retailing, according to their merchandise strategies, retailers can be divided into general merchandise and specialty retailers. Keywords: Online Shops, Market Consolidation, Digital Products, Internet Auctions, Price Comparison Systems, Mobile Commerce, Live Shopping, Umbrella Brand Strategy Classification-JEL: L81, M31, L86 Journal: Romanian Distribution Committee Magazine Volume 3 Issue 2
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Bibliographic InfoArticle provided by Romanian Distribution Committee in its journal Romanian Distribution Committee Magazine.
Volume (Year): 3 (2012)
Issue (Month): 2 (06)
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Web page: http://www.distribution-magazine.eu
Find related papers by JEL classification:
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
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