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Legal Competence and Consumer Behaviour

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  • Vanya Kraleva
  • Ivaila Dimitrova

Abstract

In line with European standards and international practice the current legislation in Bulgaria soundly guarantees the protection of consumer rights. Nevertheless, the consumers are not always familiar with it and don’t always feel protected and it is a precondition for wrong decisions. Regarding that we analyse the correlation between the level of consumer’s legal competence in the case of quality mismatch and his consumer behaviour when deciding a purchase and the warranty service of durable goods. Statistically we defend the thesis that the lack of legal knowledge influences the consumer behaviour in a negative way and favours the existence of unfair commercial practices. Proposals for increasing consumer legal awareness and guidelines for refinement of the legal base are highlighted.

Suggested Citation

  • Vanya Kraleva & Ivaila Dimitrova, 2018. "Legal Competence and Consumer Behaviour," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 22-36.
    • Handle: RePEc:bas:econst:y:2018:i:3:p:22-36
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    References listed on IDEAS

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    1. Bozic, Branko, 2017. "Consumer trust repair: A critical literature review," European Management Journal, Elsevier, vol. 35(4), pages 538-547.
    2. Nardo, Michela & Loi, Massimo & Rosati, Rossana & Manca, Anna Rita, 2011. "The consumer empowerment index. A measure of skills, awareness and engagement of European consumers," MPRA Paper 30711, University Library of Munich, Germany.
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    More about this item

    JEL classification:

    • D18 - Microeconomics - - Household Behavior - - - Consumer Protection
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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