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Modelling consumer empowerment level

Author

Listed:
  • Megawati Simanjuntak
  • Siti Amanah
  • Herien Puspitawati
  • Pang Asngari

    (Faculty of Human Ecology IPB Bogor
    Faculty of Human Ecology IPB Bogor
    Faculty of Human Ecology IPB Bogor
    Faculty of Human Ecology IPB Bogor)

Abstract

This study aimed to analyze the effect of socioeconomic characteristics, consumer reference group, and the intensity of having consumer education on consumer empowerment among the residents of urban and rural area in Bogor. Better socio-economic characteristics were associated with better consumer empowerment, i.e. more the subjects were more skillful, more to acknowledge their rights, and more assertive. Reference group had no direct effect on the consumer empowerment, but indirectly affected it through its consumer educational aspect. The intensity of consumer education was found to improve the consumer empowerment. All results applied to both in rural and urban areas.

Suggested Citation

  • Megawati Simanjuntak & Siti Amanah & Herien Puspitawati & Pang Asngari, 2013. "Modelling consumer empowerment level," Economic Journal of Emerging Markets, Universitas Islam Indonesia, vol. 5(2), pages 109-119, April.
    • Handle: RePEc:uii:journl:v:5:y:2013:i:2:p:109-119
    DOI: http://dx.doi.org/10.20885/ejem.vol5.iss2.art4
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    References listed on IDEAS

    as
    1. Nardo, Michela & Loi, Massimo & Rosati, Rossana & Manca, Anna Rita, 2011. "The consumer empowerment index. A measure of skills, awareness and engagement of European consumers," MPRA Paper 30711, University Library of Munich, Germany.
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    More about this item

    Keywords

    socio-economic; consumer empowerment; consumer education; reference group;
    All these keywords.

    JEL classification:

    • D10 - Microeconomics - - Household Behavior - - - General
    • D18 - Microeconomics - - Household Behavior - - - Consumer Protection

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