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Analysis of pricing hotels with price of indifference (example hotels La Plantacion 5 *, Mediterranean Palace 5 *, Regency Country Club 5 *, Roca Nivaria 5 *, Royal Garden Villas 5 * - Tenerife, Spain)

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  • Golubnik, Andrew

    (student of marketing Russian Economical Plehanov's Academy)

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    Abstract

    Parametrical indicators analyzed for group of hotels on "price of indifference". Made recommendations on pricing and development of competitive advantage in the tourist product: rest in a selected group of hotels in Tenerife (Spain) for Russian tourists.

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    File URL: http://www.marketing-mba.ru/article/v2_10/Golubnik.pdf
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    Bibliographic Info

    Article provided by Department of Marketing, Marketing MBA (RSconsult) in its journal Marketing MBA. Marketing management firms..

    Volume (Year): 2 (2010)
    Issue (Month): ()
    Pages:

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    Handle: RePEc:mmb:journl:articl_v2_3_10

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    Related research

    Keywords: price of indifference; marketing; tourism; Spain; Tenerife; pricing; IDP; consume index; consume parameter;

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