Analysis of pricing hotels with price of indifference (example hotels La Plantacion 5 *, Mediterranean Palace 5 *, Regency Country Club 5 *, Roca Nivaria 5 *, Royal Garden Villas 5 * - Tenerife, Spain)
AbstractParametrical indicators analyzed for group of hotels on "price of indifference". Made recommendations on pricing and development of competitive advantage in the tourist product: rest in a selected group of hotels in Tenerife (Spain) for Russian tourists.
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Bibliographic InfoArticle provided by Department of Marketing, Marketing MBA (RSconsult) in its journal Marketing MBA. Marketing management firms..
Volume (Year): 2 (2010)
Issue (Month): ()
price of indifference; marketing; tourism; Spain; Tenerife; pricing; IDP; consume index; consume parameter;
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