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Definitions of consumer satisfaction

Author

Listed:
  • Andreea Bolog
  • Filimon StremÅ£an

Abstract

The consumer satisfaction is vital for a business success. It was demonstrated that it is strongly linked with repurchase, loyalty and firm's profitability. Despite this, there is no consensual definition of satisfaction in the literature. This paper offers a review of onsumer satisfaction definitions existing in the literature.

Suggested Citation

  • Andreea Bolog & Filimon StremÅ£an, 2006. "Definitions of consumer satisfaction," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 3(8), pages 1-44.
    • Handle: RePEc:alu:journl:v:3:y:2006:i:8:p:44
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    More about this item

    Keywords

    consumer satisfaction; loyalty; definition of satisfaction;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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