Le present texte propose un inventaire general des pratiques de recherche marketing en SUisse en termes de type, d'intensite et d'objectif. Sur la base d'une etude sur 120 responsables de marketing en Suisse romande et en Suisse alemanique dans divers secteurs industriels, les tendances suivantes se degagent. Trois-quarts des entreprises interrogees font recours a des etudes de marche.
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Publisher Info
Paper provided by Ecole des Hautes Etudes Commerciales, Universite de Geneve- in its series Papers with number
98.12.
Length: 24 pages Date of creation: 1998 Date of revision: Handle: RePEc:fth:ehecge:98.12
Contact details of provider: Postal: Suisse; Ecole des Hautes Etudes Commerciales, Universite de Geneve, faculte des SES. 102 Bb. Carl-Vogt CH - 1211 Geneve 4, Suisse Web page: http://www.hec.unige.ch/ More information through EDIRC
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Find related papers by JEL classification: M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
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