This file is part of IDEAS, which uses RePEc data


[ Papers | Articles | Software | Books | Chapters | Authors | Institutions | JEL Classification | NEP reports | Search | New papers by email | Author registration | Rankings | Volunteers | FAQ | Blog | Help! ]

New Web Application Technologies for Global Decision Support in Sales and Marketing - Guidelines for Model Builders

Author info | Abstract | Publisher info | Download info | Related research | Statistics
Author Info
Mihai Calciu () (University Lille 1, France)
Dan Somnea () (Bucharest University of Economics, Romania)
Abstract

We introduce a new stylised simulation model that combines transactional and relationship marketing aspects. A multi-branded offer from multiple companies that generates attraction and retention potential is confronted to a multisegmented demand with specific dual response behaviour. Dynamic market transitions model loyal and versatile customer flows in time. The model is implemented as an on-line marketing simulation and decision support system. Based upon this simple model we discuss how a progressive modelling approach that uses object orientation can help decompose and recompose marketing problems by managing complexity in order to produce realistic modelling solutions and accelerate their advance to the market. Some implied model and decision support building frameworks are discussed. Several traditional web solutions are revisited, applied and compared to some more recent XML based semantic web technologies. New ways of embedding models (models as documents, models as services etc.) are explored.

Download Info
To download:

If you experience problems downloading a file, check if you have the proper application to view it first. Information about this may be contained in the File-Format links below. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL: http://www.rejournal.eu/JE27_1_2008.pdf
File Format: application/pdf
File Function:
Download Restriction: no

Publisher Info
Article provided by Department of International Business and Economics from the Academy of Economic Studies Bucharest in its journal Romanian Economic Journal.

Volume (Year): 11 (2008)
Issue (Month): 27 (January)
Pages: 203-256
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:rej:journl:v:11:y:2008:i:27:p:203-256

Contact details of provider:
Email:
Web page: http://www.rei.ase.ro/
More information through EDIRC

For technical questions regarding this item, or to correct its listing, contact: (Radu Lupu).

Related research
Keywords: marketing modelling; decision support; decision calculus; object orientation; internet;

Find related papers by JEL classification:
M15 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - IT Management
M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing

Statistics
Access and download statistics

Did you know? About five million pdf files are downloaded through RePEc every year.

This page was last updated on 2009-11-3.

This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.