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Otel Isletmelerinin Internet Tabanli Musteri Iliskilerinde “E-Posta Yonetimi” ve Turkiye’deki Otel Isletmeleri Uzerine Bir Arastirma

Author

Listed:
  • Mehmet Aksarayli

    (Dokuz Eylul Universitesi Iktisadi ve Idari Bilimler Fakultesi, Ekonometri Bolumu)

  • Isil Ozgen

    (Dokuz Eylul Universitesi Isletme Fakultesi, Turizm Isletmeciligi Bolumu)

Abstract

Gelisen bilisim teknolojilerinin bir sonucu olan “e – posta” kullanimi isletme ve musteri iliskilerine yeni bir boyut kazandirmistir. Calismada musteri iliskileri araclarindan biri olarak kullanilan “e posta” yonetimi kavrami verilmis ve otel isletmeleri acisindan konu irdelenmistir. Calismanin temel amaci Turkiye’deki otellerin e-posta kullaniminin etkinligini belirlemektir. Calismada gizli musteri yaklasimi kullanilarak Turkiye’deki e postaya sahip tum otellerden konaklama ile ilgili bilgi talebinde bulunulmus ve taleplere verilen cevaplar icerik, bicim ve hiz acisindan degerlendirilip, gonderilen otellerin yildizi, bolgesi ve tipine gore istatistiksel analizlere tabi tutulmustur.

Suggested Citation

  • Mehmet Aksarayli & Isil Ozgen, 2010. "Otel Isletmelerinin Internet Tabanli Musteri Iliskilerinde “E-Posta Yonetimi” ve Turkiye’deki Otel Isletmeleri Uzerine Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 10(2), pages 727-744.
    • Handle: RePEc:ege:journl:v:10:y:2010:i:2:p:727-744
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    More about this item

    Keywords

    Otel Isletmeleri; E-posta Yonetimi; Musteri Iliskileri;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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