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The Identification Of The Romanian Companies’ Marketing Needs And Means Of Communication - A Marketing Research -

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Author Info

  • Iacob Catoiu

    (Academy of Economic Studies Bucharest)

  • Tudor Edu

    (Academy of Economic Studies Bucharest)

Abstract

The marketing needs of the Romanian companies are very diversified, commencingwith the research of the needs and demand on the target market, going down to the 4Ps (Product,Price, Promotion and Placement) and their components. The present marketing research was performed using 11 categories of information sources:specialised publications in marketing; specialised publications in economics; national officialstatistics; publications of professional associations; publications/web sites of NGOs; reports issuedby media institutions and web sites; information provided by specialised institutions in consultancyand marketing research; information provided by individual marketing specialists; informationprovided by advertising agencies; information provided by the economic sections of the dailynewspapers; job web sites.

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Bibliographic Info

Article provided by Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia in its journal Annales Universitatis Apulensis Series Oeconomica.

Volume (Year): 2 (2009)
Issue (Month): 11 ()
Pages: 42

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Handle: RePEc:alu:journl:v:2:y:2009:i:11:p:42

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Keywords: marketing needs; Romanian companies; secondary data;

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