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The System of the Geographical Indication – Important Component of the Politics of the Consumers` Protection in European Union

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  • Šárka Velcovská

    ()
    (Universitatea Tehnica din Ostrava)

  • Tomáš Sadílek

    (Universitatea Tehnica din Ostrava)

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    Abstract

    The paper deals with the use and diffusion of the geographical indication in the European Union countries, having as objective the protection of the products’ names, which are registered as Protected Geographical Indication (PGI) and Protected Designation of Origin (PDO) labels. The reason for treating this theme started from the fact that the level of knowledge of the system and its symbols by the consumers is very low. In the introductory part, specification of surveyed topic is given and importance of consumer education and information is highlighted. Empirical research is based on two approaches. First, 1114 product names from DOOR database (Database for agricultural products and foodstuffs in EU countries) were analysed in order to investigate the frequency of labels utilization by country and product classes, cluster analysis was applied to show the labels distribution by countries. Dominant countries in number of labels are Italy, France and Spain having registered over 50 % of all products. The most frequent product class is Fruits, vegetables and cereals for PGI and Cheeses for PDO. The second approach reflects consumer view on the issue; survey of 250 consumers in the Czech Republic was carried out with the purpose to identify awareness and perceived credibility of labels. Findings reveal a low awareness of labels, credibility of labels is influenced by their low familiarity. The main problem is lack of information. Respondents show interest in getting information regarding this topic. Quality labels have potential to communicate with consumers and facilitate their food purchases, but it is necessary to improve their promotion.

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    Bibliographic Info

    Article provided by Academy of Economic Studies - Bucharest, Romania in its journal The AMFITEATRU ECONOMIC journal.

    Volume (Year): 16 (2014)
    Issue (Month): 35 (February)
    Pages: 228

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    Handle: RePEc:aes:amfeco:v:1:y:2014:i:35:p:228

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    Related research

    Keywords: European Union quality scheme; Protected Geographical Indication; Protected Designation of Origin; quality labels; food products; agricultural products; consumer education; consumer information; Czech Republic.;

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    References

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    1. Vasile Dinu & Ivan Marchevski & Eugen Dobrescu & Raluca Mariana Petrescu, 2010. "Education and Training Needs in the Field of Consumer Protection in the Lower Danube Region," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(Special N), pages 709-734, November.
    2. Vasile Dinu, 2010. "The Need for Consumers’ Protection," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(28), pages 262-264, June.
    3. Vasile Dinu, 2012. "Consumers’ Education and Information from the Perspective of Their Awareness and Ecological Behaviour," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 5-6, February.
    4. Klaus G. Grunert, 2005. "Food quality and safety: consumer perception and demand," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 32(3), pages 369-391, September.
    5. Cristina Burghelea, 2010. "Safety And Consumer Protection," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(28), pages 479-491, June.
    6. Verbeke, Wim & Pieniak, Zuzanna & Guerrero, Luis & Hersleth, Margrethe, 2012. "Consumers’ Awareness and Attitudinal Determinants of European Union Quality Label Use on Traditional Foods," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), issue 2, August.
    7. Voicu-Dan Dragomir & Elena Roxana Anghel (Ilcu), 2011. "Social Responsibility Practices Regarding Facilities Granted to Employees and Consumer Protection in Selected European Companies," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(29), pages 86-103, February.
    8. Cătălina Soriana Sitnikov & Claudiu George Bocean, 2010. "New Approaches of Consumers’ Protection in Terms of Management Systems’ International Standards Evolution," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(28), pages 360-372, June.
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