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Attitude of Romanian Consumers Related to Products’ Ecological Labelling

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  • Vasile Dinu

    ()
    (Academy of Economic Studies, Bucharest, Romania)

  • Ion Schileru

    (Academy of Economic Studies, Bucharest, Romania)

  • Anca Atanase

    (Academy of Economic Studies, Bucharest, Romania)

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    Abstract

    The consumers play an important role in the protection of environment by their choices when they purchase products. Consequently, with a view to manufacture products with minimum impact on environment as well as to influence the conduct of consumers and improve the ecological performance of products and services, the ISO 14000 standards were elaborated for ecological labelling and analysis of life cycle of products and national and regional systems of ecological labelling of products were introduced. Also, in order to support a healthy and non-polluting environment, the European Commission adopted, pursuant to some specialised studies, a legislation related to the assignment of the condition of ecological product to different categories of products and services, having as purpose the environment protection and ensuring a durable consumption. At the same time, in order to improve the range of instruments of environment protection, financial and technical instruments were introduced as well The European Eco-Management and Audit Scheme – EMAS, but also the European ecological label Eco-label. The European ecological label is useful in order to supply to the consumers essential information that may allow them to make choices knowingly, acting as well as a passport that authorises the free circulation of products on the European territory. All the European Union’s states adopted the communitarian ecological label. Consequently, the integration of Romanian in the European Union imposed a range of measures related to the procedure of granting the ecological label. In Romania, there is a specific legislative frame concerning the determination of the procedure of granting the ecological label and of their conditions of use. Each group of products to which a label is assigned is governed by a specific legislation that sets forth the granting criteria. The main objectives of article concern the featuring of some fundamental elements related to eco-labelling by emphasizing the main theoretical-methodological and conceptual delimitations, the presentation of this phenomenon on international, European and national level, ending in an analysis related to the attitude of Romanian consumers towards the ecological labelling of products.

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    Bibliographic Info

    Article provided by Academy of Economic Studies - Bucharest, Romania in its journal The AMFITEATRU ECONOMIC journal.

    Volume (Year): 14 (2012)
    Issue (Month): 31 (February)
    Pages: 8-24

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    Handle: RePEc:aes:amfeco:v:14:y:2012:i:31:p:8-24

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    Related research

    Keywords: eco-labelling; the European ecological label; eco-labelling in Romania; consumers;

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    Cited by:
    1. Dan-Cristian Dabija & Raluca Babut, 2013. "An approach to sustainable development from tourists` perspective. Empirical evidence in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 617-633, November.
    2. Nicolae Lupu & Mihail Ovidiu Tanase & Remus-Alexandru Tontoroiu, 2013. "A straightforward x-ray on applying the ecolabel to the hotel business area," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 634-644, November.
    3. Vlad Rosca & Raluca Ignat, 2014. "The Sustainability of Fish Consumption in Romania: Customer Behaviour prior and after the Country`s Adherence to the EU," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 243, February.
    4. Ioana Cecilia Popescu & Ionel Dumitru & Calin Veghes & Camelia Kailani, 2013. "Marketing communication as a vector of the Romanian small businesses sustainable development," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 671-686, November.
    5. Cristina Ganescu & Andreea Gangone & Mihaela Asandei, 2014. "Assessing the Impact of the National Cultural Framework on Responsible Corporate Behaviour towards Consumers: an Application of Geert Hofstede`s Cultural Model," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 351, February.
    6. Catalina Soriana Sitnikov & Claudiu George Bocean, 2013. "Relationships among social and environmental responsibility and business," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 759-768, November.
    7. Yuriy Bilan, 2013. "Sustainable development of a company: building of new level relationship with the consumers of XXI century," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 687-701, November.
    8. Jaroslaw Korpysa, 2013. "Buyer behaviour in the context of sustainable consumption policy pursued in Poland," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 702-713, November.

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