IDEAS home Printed from https://ideas.repec.org/a/mup/actaun/actaun_2018066010325.html
   My bibliography  Save this article

Generation Y Perceptions and Expectations of Food Quality Labels in the Czech Republic and Poland

Author

Listed:
  • Šárka Velčovská

    (Department of Marketing and Business, Faculty of Economics, VŠB - Technical University of Ostrava, 17. listopadu 15/2172, 708 33 Ostrava-Poruba, Czech Republic)

  • Dominika Hadro

    (Department of Finance, Wroclaw University of Economics, ul. Komandorska 118-120, 53-345 Wrocław, Poland)

Abstract

The paper advances the topic of food quality labels. The main goal of the study is to explore generation Y perceptions and expectations of food quality labels in the Czech Republic and Poland. The data were collected through an online survey from 372 respondents, involving 221 of Czechs and 151 of Poles. The statistical analysis procedures including descriptive statistics, Chi-square test and Mann-Whitney U test were performed to discover whether significant differences do exist between Czech and Polish consumer attitudes to the topic. Findings show that the number of food quality labels is perceived as strongly high and confusing, it is evident mainly in the Czech Republic. Impact of quality labels on food purchases is therefore limited and the labels benefits are not understood in full range. Statistically significant differences were confirmed between attitudes of Czechs and Poles to the food products characteristics that should be guaranteed by quality labels. Futher, Czech and Polish respondents differ in their opinion on the fee for the certification and credible administrator of the labels.

Suggested Citation

  • Šárka Velčovská & Dominika Hadro, 2018. "Generation Y Perceptions and Expectations of Food Quality Labels in the Czech Republic and Poland," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 66(1), pages 325-334.
    • Handle: RePEc:mup:actaun:actaun_2018066010325
    DOI: 10.11118/actaun201866010325
    as

    Download full text from publisher

    File URL: http://acta.mendelu.cz/doi/10.11118/actaun201866010325.html
    Download Restriction: free of charge
    File URL: http://acta.mendelu.cz/doi/10.11118/actaun201866010325.pdf
    Download Restriction: free of charge
    File URL: https://libkey.io/10.11118/actaun201866010325?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Brosdahl, Deborah J.C. & Carpenter, Jason M., 2011. "Shopping orientations of US males: A generational cohort comparison," Journal of Retailing and Consumer Services, Elsevier, vol. 18(6), pages 548-554.
    2. Verbeke, Wim & Pieniak, Zuzanna & Guerrero, Luis & Hersleth, Margrethe, 2012. "Consumers’ Awareness and Attitudinal Determinants of European Union Quality Label Use on Traditional Foods," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 1(2), pages 1-17, August.
    3. Quintal, Vanessa & Phau, Ian & Sims, Daniel & Cheah, Isaac, 2016. "Factors influencing generation Y’s purchase intentions of prototypical versus me-too brands," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 175-183.
    4. Šárka Velčovská & Giacomo Del Chiappa, 2015. "The Food Quality Labels: Awareness and Willingness to Pay in the Context of the Czech Republic," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 63(2), pages 647-658.
    5. David Hugh Bednall & Michael Valos & Stewart Adam & Colin McLeod, 2012. "Getting Generation Y to attend: Friends, interactivity and half-time entertainment," Sport Management Review, Taylor & Francis Journals, vol. 15(1), pages 80-90, January.
    6. Bednall, David Hugh & Valos, Michael & Adam, Stewart & McLeod, Colin, 2012. "Getting Generation Y to attend: Friends, interactivity and half-time entertainment," Sport Management Review, Elsevier, vol. 15(1), pages 80-90.
    7. Klaus G. Grunert, 2005. "Food quality and safety: consumer perception and demand," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 32(3), pages 369-391, September.
    8. Mangold, W. Glynn & Smith, Katherine Taken, 2012. "Selling to Millennials with online reviews," Business Horizons, Elsevier, vol. 55(2), pages 141-153.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Giachino, Chiara & Pattanaro, Giulio & Bertoldi, Bernardo & Bollani, Luigi & Bonadonna, Alessandro, 2021. "Nature-based solutions and their potential to attract the young generations," Land Use Policy, Elsevier, vol. 101(C).
    2. Giachino, Chiara & Bollani, Luigi & Truant, Elisa & Bonadonna, Alessandro, 2022. "Urban area and nature-based solution: Is this an attractive solution for Generation Z?," Land Use Policy, Elsevier, vol. 112(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dominika Jakubowska, 2021. "Market differentiation potential of traditional food quality labels: consumer and producer expectation," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(1), pages 239-250, September.
    2. Joanna Kaczorowska & Aleksandra Prandota & Krystyna Rejman & Ewa Halicka & Agnieszka Tul-Krzyszczuk, 2021. "Certification Labels in Shaping Perception of Food Quality—Insights from Polish and Belgian Urban Consumers," Sustainability, MDPI, vol. 13(2), pages 1-22, January.
    3. Šárka Velčovská & Giacomo Del Chiappa, 2015. "The Food Quality Labels: Awareness and Willingness to Pay in the Context of the Czech Republic," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 63(2), pages 647-658.
    4. Purani, Keyoor & Kumar, Deepak S. & Sahadev, Sunil, 2019. "e-Loyalty among millennials: Personal characteristics and social influences," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 215-223.
    5. Šárka Velčovská & Tomáš Sadílek, 2014. "Analysis of quality labels included in the European Union quality schemes," Czech Journal of Food Sciences, Czech Academy of Agricultural Sciences, vol. 32(2), pages 194-203.
    6. Anna Carbone, 2018. "Foods and Places: Comparing Different Supply Chains," Agriculture, MDPI, vol. 8(1), pages 1-12, January.
    7. Filippo Arfini & Elena Cozzi & Maria Cecilia Mancini & Hugo Ferrer-Perez & José María Gil, 2019. "Are Geographical Indication Products Fostering Public Goods? Some Evidence from Europe," Sustainability, MDPI, vol. 11(1), pages 1-14, January.
    8. Gaviglio, Anna & Demartini, Eugenio & Pirani, Alberto & Marescotti, Maria Elena & Bertocchi, Mattia, 2015. "National Brands versus Private Labels versus Niche Products: a graphical representation of consumers' perception," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202731, European Association of Agricultural Economists.
    9. Petra Klapilová Krbová, 2016. "Shopping Behaviour of Generation Y: A Comparison of Czech Republic and Slovakia," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 64(2), pages 617-626.
    10. Lissitsa, Sabina & Kol, Ofrit, 2016. "Generation X vs. Generation Y – A decade of online shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 304-312.
    11. Sabina Krsnik & Karmen Erjavec, 2021. "Awareness, Attitudes and Purchase of Food With Quality Labels in Slovenia," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 33(2), pages 205-219.
    12. Christian Garavaglia & Paolo Mariani, 2017. "How Much Do Consumers Value Protected Designation of Origin Certifications? Estimates of willingness to Pay for PDO Dry‐Cured Ham in Italy," Agribusiness, John Wiley & Sons, Ltd., vol. 33(3), pages 403-423, June.
    13. Suryani, Ani Wilujeng & Helliar, Christine & Carter, Amanda J. & Medlin, John, 2018. "Shunning careers in public accounting firms: The case of Indonesia," The British Accounting Review, Elsevier, vol. 50(5), pages 463-480.
    14. Šárka Velcovská & Tomáš Sadílek, 2014. "The System of the Geographical Indication – Important Component of the Politics of the Consumers` Protection in European Union," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 228-228, February.
    15. Paweł Bryła, 2021. "The Impact of Consumer Schwartz Values and Regulatory Focus on the Willingness to Pay a Price Premium for Domestic Food Products: Gender Differences," Energies, MDPI, vol. 14(19), pages 1-15, September.
    16. Petra Krbová & Tomáš Pavelek, 2015. "Generation Y: Online Shopping Behaviour of the Secondary School and University Students," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 63(2), pages 567-575.
    17. Tingqiang Chen & Lei Wang & Jining Wang & Qi Yang, 2017. "A Network Diffusion Model of Food Safety Scare Behavior considering Information Transparency," Complexity, Hindawi, vol. 2017, pages 1-16, December.
    18. Jabbar, Mohammad A. & Admassu, Samuel A., 2009. "Assessing consumer preferences for quality and safety attributes of food in the absence of official standards: the case of beef in Ethiopia," 2009 Conference, August 16-22, 2009, Beijing, China 50120, International Association of Agricultural Economists.
    19. Hattori, Keisuke & Higashida, Keisaku, 2014. "Misleading advertising and minimum quality standards," Information Economics and Policy, Elsevier, vol. 28(C), pages 1-14.
    20. Meyer, Christian H. & Fritz, Melanie & Schiefer, Gerhard, 2010. "Customer Communication of Regional Quality Efforts: A Case From the Grain Sector," 2010 International European Forum, February 8-12, 2010, Innsbruck-Igls, Austria 100595, International European Forum on System Dynamics and Innovation in Food Networks.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mup:actaun:actaun_2018066010325. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ivo Andrle (email available below). General contact details of provider: https://mendelu.cz/en/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.