Cette etude porte sur l'examen de l'orientation vers le marche de la firme, ses activites de recherche marketing et sa performance. Une serie d'hypotheses de recherche sont proposees et testees empiriquement sur un echantillon de 175 entreprises suisses appartenant a differents secteurs industriels.
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Paper provided by Ecole des Hautes Etudes Commerciales, Universite de Geneve- in its series Papers with number
2001.01.
Length: 20 pages Date of creation: 2001 Date of revision: Handle: RePEc:fth:ehecge:2001.01
Contact details of provider: Postal: Suisse; Ecole des Hautes Etudes Commerciales, Universite de Geneve, faculte des SES. 102 Bb. Carl-Vogt CH - 1211 Geneve 4, Suisse Web page: http://www.hec.unige.ch/ More information through EDIRC
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