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Maximizing the Efficiency of Your Marketing Costs

Author

Listed:
  • Simona Sabou
  • Liliana Adela Zima
  • Rada Florina Hahn

    (Department of Economics and Physics, Technical University of Cluj Napoca)

Abstract

Costs represent the expenses made for the production and sale of a particular good or service. In marketing, the analysis of the costs is made especially from the point of view of their sensitivity as regards changing the number of units produced and sold. But, in this paper, we have considered that the most important costs, along with the production costs, are the distribution and promotion costs, and that the decision made in accordance with the company's desire to carry out a profit is made through prior examination of the foreseen situations, on the basis of the estimate marketing budget. The case study presented in this paper approaches the problematic of decision making at the level of the marketing department of a company, where this would have as potential priority objectives maximizing the profit, increasing the market share or improving the company's image, in the sense of creating an image of superior quality products.

Suggested Citation

  • Simona Sabou & Liliana Adela Zima & Rada Florina Hahn, 2014. "Maximizing the Efficiency of Your Marketing Costs," Mathematical Modelling with Application in Economics 1409, Technical University of Cluj Napoca, Department of Economics and Physics.
    • Handle: RePEc:clj:icmmae:1409
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    File URL: ftp://econ.cunbm.utcluj.ro/econ/papers/icmmae/icmmae14-09.pdf
    File Function: First version, 2014
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    More about this item

    Keywords

    Efficiency; marketing costs; optimal decision; budget; profit;
    All these keywords.

    JEL classification:

    • C80 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - General
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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