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Sport Facilities in the Czech Republic and Promotion at the Facebook

Author

Listed:
  • Jindřich Beneš
  • Jiří Kotáb

Abstract

Research article consider utilization of the most developed social media in the Czech Republic by sport facilities. In the theoretical part of the article there are possibilities and aims in promotion on the Facebook. Sport facilities are then divided into four categories: fan oriented sport facilities, sport facilities for mass entertainment and relaxation, sport facilities for clients and sport facilities for younger generation. Each category is overwhelmed by quantitative approach to find the potential of their Facebook pages with indicator number of fans and secondly there is investigated frequency of communication which reflects approach of sport facility to this promotional tool. In the end there are also presented different forms of presentation in each category. Conclusion is overall evaluation of utilization of Facebook by sport facilities in the Czech Republic.

Suggested Citation

  • Jindřich Beneš & Jiří Kotáb, 2011. "Sport Facilities in the Czech Republic and Promotion at the Facebook," Ekonomika a Management, Prague University of Economics and Business, vol. 2011(4), pages 75-90.
    • Handle: RePEc:prg:jnleam:v:2011:y:2011:i:4:id:151:p:75-90
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    More about this item

    Keywords

    Sport Facility; Facebook; Communication; Sportovní zřízení; Facebook; Komunikace;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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