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Desired Image of the Place of Residence as Perceived by Residents of the Municipality

Author

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  • Izabela Ostrowska

Abstract

Purpose: The purpose of this article is to introduce the concept of place image and to indicate which elements, in the opinion of the inhabitants, make up the desired image of a place. Design/Methodology/Approach: The article is based on an analysis of the literature on the subject and the author's own research conducted on a representative sample of adult Poles (N=1067). Findings: In the study, the author focused on exploring the residents' desired image of their place of residence. Building a place image in line with residents' expectations is crucial in order to increase their involvement in the local community, which contributes to its sustainable development. Practical Implications: Residents who identify with a positive image of their place of residence are more likely to actively participate in local initiatives, support local businesses and encourage others to visit or live in the municipality. Originality/Value: The article presents the results of own research. The issue presented has not previously been addressed in discussions published internationally.

Suggested Citation

  • Izabela Ostrowska, 2023. "Desired Image of the Place of Residence as Perceived by Residents of the Municipality," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 16-26.
    • Handle: RePEc:ers:journl:v:xxvi:y:2023:i:4:p:16-26
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    File URL: https://ersj.eu/journal/3268/download
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    More about this item

    Keywords

    Image of the place of residence; territorial marketing; opinions of residents.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • R50 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - General

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