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Pricing Strategy Used As A Tool For Building Customer Satisfaction In The Retail Sector

Author

Listed:
  • Paul Marinescu

    (University of Bucharest, Faculty of Business and Administration)

  • Niculae Sabin Mihai

    (Academy of Economic Studies, Bucharest, Faculty of Marketing)

  • Toma Sorin

Abstract

The purpose of this article is to highlight the importance of pricing strategy in the retail sector and the power of their influence on consumer behavior. Merchants should consider the price generates perceptions and can influence consumer behavior and buying customers. They must also understand how to participate in the price of consumer satisfaction.

Suggested Citation

  • Paul Marinescu & Niculae Sabin Mihai & Toma Sorin, 2010. "Pricing Strategy Used As A Tool For Building Customer Satisfaction In The Retail Sector," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 1122-1127, December.
    • Handle: RePEc:ora:journl:v:1:y:2010:i:2:p:1122-1127
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    File URL: http://anale.steconomiceuoradea.ro/volume/2010/n2/179.pdf
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    References listed on IDEAS

    as
    1. Gardial, Sarah Fisher, et al, 1994. "Comparing Consumers' Recall of Prepurchase and Postpurchase Product Evaluation Experiences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 548-560, March.
    2. Rajiv Lal & Ram Rao, 1997. "Supermarket Competition: The Case of Every Day Low Pricing," Marketing Science, INFORMS, vol. 16(1), pages 60-80.
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    Cited by:

    1. Stefan Catana & Sorin-George Toma, 2021. "Marketing Mix in Healthcare Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 485-489, August.
    2. Jalal Rajeh Hanaysha, 2017. "Impact of Social Media Marketing, Price Promotion, and Corporate Social Responsibility on Customer Satisfaction," Jindal Journal of Business Research, , vol. 6(2), pages 132-145, December.
    3. Falko Lucht, 2019. "The Success of the Freemium Business Model. How Riot Games flourishes with a free to play game," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 29(1), pages 114-124, December.

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    More about this item

    Keywords

    Consumer behaviour; price strategy; retail; price satisfaction; price fairness;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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