Attitudes towards the use of GMOs in food production and their impact on buying intention: The role of positive sensory experience
AbstractEuropean consumers are skeptical towards genetically modified organisms (GMOs) in food production, and their willingness to buy such products is low. Previous research also shows that these attitudes are quite resistant to attempts to change them by giving additional information. The aim of the study was to investigate if positive sensory experience with a (purportedly) GMO-based food product would influence consumers' attitude towards the use of GMOs in food production. An experiment was conducted in which subjects in the experimental group tasted cheeses, one of which was labeled as “produced using GMOs.” The cheeses were selected in a way that ensured that the subject had a sensory preference for the GMO cheese. A control group tasted cheeses that were unlabelled. After the tasting, subjects completed a conjoint analysis task about cheese, in which the type of starter culture used (GMO|conventional) was one of the attributes. Subjects also were administered a set of items measuring attitude towards the use of GMOs in food production. Results showed that for subjects in the experimental group (who believed that they had tasted a GMO cheese, with which they had a positive sensory experience) (1) attitude towards GMO in food production was less negative, and (2) type of starter culture used (GM|conventional) had less impact on their buying intentions with regard to cheese than for subjects in the control group. [EconLit citations: L660, M310, Q130]. Â© 2004 Wiley Periodicals, Inc. Agribusiness 20: 95-107, 2004.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by John Wiley & Sons, Ltd. in its journal Agribusiness.
Volume (Year): 20 (2004)
Issue (Month): 1 ()
Contact details of provider:
Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Gardial, Sarah Fisher, et al, 1994. " Comparing Consumers' Recall of Prepurchase and Postpurchase Product Evaluation Experiences," Journal of Consumer Research, University of Chicago Press, vol. 20(4), pages 548-60, March.
- Aerni, Philipp & Scholderer, Joachim & Ermen, David, 2011. "How would Swiss consumers decide if they had freedom of choice? Evidence from a field study with organic, conventional and GM corn bread," Food Policy, Elsevier, vol. 36(6), pages 830-838.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Wiley-Blackwell Digital Licensing) or (Christopher F. Baum).
If references are entirely missing, you can add them using this form.