IDEAS home Printed from https://ideas.repec.org/a/rdc/journl/v8y2017i1p20-23.html
   My bibliography  Save this article

Customer Benefit as a Determinant of Repeat Purchasing

Author

Listed:
  • TANASE, George Cosmin

Abstract

Repeat purchasing is the result of certain constellations of the customer benefit. To develop an understanding of this concept, such constellations must be differentiated. The bonding plays a key role as a behavior determinant. The customer s repeat purchasing behavior can be differentiated in this sense by whether it would occur without the influence of such a bonding or whether the bonding was decisive. Repeat purchasing in which bonding is not a factor is founded either on the effect of the core offering or on the effect of the ancillary services. Bonding itself is attributed to economic causes or to the effect of rather psychological causes such as trust and commitment.

Suggested Citation

  • TANASE, George Cosmin, 2017. "Customer Benefit as a Determinant of Repeat Purchasing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(1), pages 20-23, March.
    • Handle: RePEc:rdc:journl:v:8:y:2017:i:1:p:20-23
    as

    Download full text from publisher

    File URL: http://crd-aida.ro/RePEc/rdc/v8i1/3.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    customer bonding; demand; loyalty; ancillary services; differentiated marketing; repurchase; economic effects;
    All these keywords.

    JEL classification:

    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • L80 - Industrial Organization - - Industry Studies: Services - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rdc:journl:v:8:y:2017:i:1:p:20-23. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Theodor Valentin Purcarea (email available below). General contact details of provider: http://www.distribution-magazine.eu .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.