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Business Strategy in Banking Economy, in References with Marketing

Author

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  • Ionescu Gr. Ion

    (“Dimitrie Cantemir” Christian University)

Abstract

The objectives of a strategic performance, are based into a certain hierachy, starting from an organised direction and crossing the firm, from up to down. Also, there is a resoning of elaborating a strategic plan of business, at every level of management, to obtain the objectives that are secured at that level. Thus, the objectives that are at a high level in the firm, generate the making of a strategy of the firm, objectives that are at a subunit level, of economic activity (or business unit) are standing at the origin of making a business strategy (subunit of strategy), objectives that are stabled at a level of function (production, marketing, finance), generate the strategy formula, support of a functional domain, partition objectives or a link of execution that generate the formula of a strategy at a level for operation.

Suggested Citation

  • Ionescu Gr. Ion, 2011. "Business Strategy in Banking Economy, in References with Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 631-635, May.
    • Handle: RePEc:ovi:oviste:v:xi:y:2011:i:9:p:631-635
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    More about this item

    Keywords

    strategy; clients; firms; competition; marketing segmentation;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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