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The marketer-a complex specialist, a man of concept, decision and action

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  • Nicolae Al. Pop

    ()
    (Academy of Economic Studies, Bucharest)

  • Anca-Daniela Vl?doi

    ()
    (Academy of Economic Studies, Bucharest)

Abstract

Over the last fifty years, the theory and practice of contemporary marketing have been influenced by the focus of its applicative approach over a major landmark of the business world. A short characterization of its different orientations, from consumer oriented marketing to holistic marketing, can only lead to the conclusion regarding the formative complexity of the specialist working in this field. The profile of this specialist is to be understood in such a manner as to have a competitive response, based on the decisions he/she must make, in random and undetermined decisional circumstances. His/her inclusion in lucrative activities, the level of financial motivation and the requests to be confronted with are analyzed in the context of the working force market in Romania. The formative role played by the upper echelon of the Romanian school over future marketers is also emphasized.

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Bibliographic Info

Article provided by Academy of Economic Studies - Bucharest, Romania in its journal The AMFITEATRU ECONOMIC journal.

Volume (Year): 11 (2009)
Issue (Month): 25 (February)
Pages: 9-20

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Handle: RePEc:aes:amfeco:v:11:y:2009:i:25:p:9-20

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Related research

Keywords: holistic marketing; marketer; key account manager; Romanian academics marketing;

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References

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  1. Nicolae Al. POP, 2008. "Romanian academic marketing. Present and perspectives," Management & Marketing, Economic Publishing House, Economic Publishing House, vol. 3(2), Summer.
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Cited by:
  1. Grigorescu, Adriana, 2010. "Romanian public marketing in terms of necessity, collaboration and mix," MPRA Paper 25133, University Library of Munich, Germany.
  2. Ioan Plăiaş & Ciprian-Marcel Pop & Raluca Băbuţ & Dan Cristian Dabija, 2011. "Employers’ Perception Of Competences Acquired Through Academic Marketing Training In Knowledge Based Economy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, Academy of Economic Studies - Bucharest, Romania, vol. 13(30), pages 448-463, June.
  3. Pop Nicolae Alexandru & Mihoc Florin & Fotea Ioan Stefan, 2010. "Relationship Marketing Research Tailored To Support Sales Management. Case Study: An International Express Logistics Company In Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 755-760, July.

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